Client Success Story

How GrowthSpree Scaled Venwiz's Lead Engine Across EPC, OEM & Project Procurement

A multi-segment paid demand-generation program that generated 176 leads, cut cost per lead 47%, and reached 106K+ prospects in a single quarter.

176
Leads In One Quarter
47% ↓
Lower Cost Per Lead
106K+
Prospects Reached
Venwiz logo
Venwiz
Vendor discovery platform
Founded
2020
Headquarters
Bengaluru, India
Company Size
51–200 employees
Sectors
EPC · OEM · Project Procurement

The Mission

Venwiz is a vendor discovery platform for construction and engineering projects, connecting clients with reliable, cost-effective vendors. Its mission is to simplify procurement and vendor management for industries that run on complex, project-based sourcing — EPC (Engineering, Procurement, and Construction), OEM (Original Equipment Manufacturing), and project-driven businesses.

The Challenge

Venwiz partnered with GrowthSpree to grow qualified pipeline across several distinct industry verticals at once — while improving click-through rates and bringing cost per lead under control. Each segment was narrow and highly technical, which meant generic, one-size-fits-all advertising would never cut through.

Key Challenges Identified

✕Narrow, specialized audiences: highly technical verticals like EPC and OEM meant small addressable audiences and naturally lower CTRs.
✕Multi-segment complexity: EPC, OEM India, OEM International, and project procurement each demanded distinct messaging.
✕Cost efficiency: cost per lead needed to come down across the entire program.
✕Awareness vs. conversion: top-of-funnel reach wasn't translating into qualified leads.

Our Strategy

We built a segment-specific program rather than a single blended campaign. Every vertical got its own audience definition, creative angle, and funnel role: EPC and OEM for high-intent lead capture, project procurement for solution-specific demand around Pre-Engineered Buildings and HVAC, remarketing to re-engage warm visitors, and awareness to widen the top of the funnel. Creative spoke directly to each segment's pain — project delays, vendor reliability, and the rising cost of heavy fabrication.

The GrowthSpree Approach

GrowthSpree designed and ran six campaigns spanning EPC, OEM (India and international), project procurement, remarketing, and awareness. We led with industry-specific keywords and pain-led creative — "Save Time & Fastrack EPC Projects" for EPC, messaging around skyrocketing costs in heavy fabrication for OEM, and PEB/HVAC-specific angles for project procurement.

Spend was continuously reallocated toward the segments returning the strongest leads and SQLs, driving blended cost per lead down to ₹2,911 — and as low as ₹1,914 at its best.

How GrowthSpree Saved the Day

EPC Segment

We targeted EPC companies sourcing vendors for large-scale projects with industry-specific keywords and creative built to "Save Time & Fastrack EPC Projects." The best-performing ad spotlighted local, cost-effective vendors, driving strong engagement from a specialized audience.

7 Leads · 2 SQLs
Industry-Specific Keyword Targeting

OEM Segment

Our highest-performing segment. Across India and international audiences, we positioned Venwiz as an end-to-end vendor discovery solution, with creative built around the skyrocketing cost of heavy fabrication projects — the message that resonated most with OEM buyers.

21 Leads · 7 SQLs
Highest-Performing Segment (India + Intl)

Project Procurement

We promoted Venwiz to businesses sourcing vendors for Pre-Engineered Buildings (PEB) and HVAC systems. Specific, actionable messaging around PEB and HVAC solutions resonated with a focused audience and produced consistent qualified leads.

8 Leads · 2 SQLs
PEB & HVAC Solution Messaging

Our Plan of Action: Multi-Segment Execution Strategy

Six campaigns ran in parallel across the quarter, each tuned to a specific audience and monitored for leads, SQLs, and cost efficiency.

1

Segment-Specific Audience & Creative Build

Defined distinct audiences for EPC, OEM India, OEM International, and project procurement — each paired with pain-led creative tailored to that vertical, from EPC project speed to OEM fabrication costs to PEB and HVAC sourcing.

2

Multi-Campaign Deployment

Launched six campaigns spanning high-intent lead capture (EPC, OEM, project procurement), a remarketing campaign to re-engage warm visitors, and an awareness campaign to expand reach and drive traffic to the Venwiz platform.

3

Spend & Cost-Per-Lead Optimization

Continuously reallocated budget toward the OEM and EPC segments returning the strongest leads and SQLs, driving cost per lead down 47% from ₹3,607 to ₹1,914 over the course of the quarter.

The Results: Multi-Segment Success

176
Leads Generated
In One Quarter
47% ↓
Lower Cost
Per Lead
₹1,914
Lowest Cost
Per Lead Achieved

Across the quarter, ₹5.12L in spend generated 176 leads and 11 SQLs across six campaigns — at a blended CPL of ₹2,911 and 106K+ prospects reached.

Performance Breakdown

A closer look at how the program performed across segments, cost efficiency, and the full conversion funnel.

Leads & SQLs by Campaign Segment
OEM led the program on both raw leads and qualified SQLs, with EPC and project procurement close behind.
Leads SQLs
OEM (India)
11
3
OEM (Intl)
10
4
Project Procurement
8
2
EPC
7
2
Awareness
2
0
Remarketing
1
0
Figures reflect Venwiz's primary tracked campaigns. The quarter total of 176 leads includes additional always-on and direct campaign activity.
Cost Per Lead Over the Quarter
After early optimization, cost per lead finished the quarter 47% below where it started. Lower is better.
₹3,608
Month 1
₹5,165
Month 2
₹1,914
Month 3
Blended cost per lead across the quarter: ₹2,911.
The Conversion Funnel
From broad reach to qualified pipeline across the tracked campaigns.
403,873
Impressions
0.71% CTR ↓
2,876
Clicks
1.4% to lead ↓
39
Tracked Leads
28% to SQL ↓
11
SQLs
Funnel shown for the primary tracked campaigns; quarter-wide lead total reaches 176.

Frequently Asked Questions

Over a single quarter, GrowthSpree generated 176 leads for Venwiz across EPC, OEM, and project procurement segments, cut cost per lead 47% (from ₹3,607 to ₹1,914), and reached more than 106,000 prospects through six targeted campaigns.
GrowthSpree ran a multi-segment program across EPC (Engineering, Procurement, Construction), OEM (India and international), and project procurement for Pre-Engineered Buildings and HVAC — plus a remarketing campaign to re-engage warm visitors and an awareness campaign to widen reach.
The OEM segment was the standout. Combined, OEM India and OEM International generated 21 leads and 7 SQLs, with the strongest creative built around the high cost of heavy fabrication projects and Venwiz's ability to source cost-effective vendors.
By running segment-specific campaigns with pain-led creative and continuously reallocating budget toward the highest-returning OEM and EPC segments, GrowthSpree brought blended cost per lead to ₹2,911 and as low as ₹1,914 at its best.
Venwiz is a vendor discovery platform founded in 2020 and headquartered in Bengaluru. It connects construction and engineering clients with reliable, cost-effective vendors, simplifying procurement and vendor management for EPC, OEM, and project-based industries.
With segment-specific targeting and creative, Venwiz generated 176 leads across six campaigns within a single quarter while nearly halving its cost per lead — showing that specialized B2B audiences can scale efficiently when each segment is addressed directly.

Let Us Make Your Growth Our Obsession

A quick 30-minute conversation, no strings attached. See how we can help you achieve similar results with multi-segment demand generation.

Meet With An Expert →