How GrowthSpree Built a $750K Enterprise Pipeline for Atomicwork
A combined performance-marketing and ABM program across Google, LinkedIn, and outbound that delivered 24 inbound SQLs, 30 qualified meetings, and $750K in enterprise pipeline.
The Mission
Atomicwork's Gen AI-powered platform streamlines internal service management with a federated knowledge model that resolves employee queries efficiently. It acts as a single source of truth — ensuring seamless processes from request capture to automated approvals — to reduce response times, ease IT operations, and enhance employee satisfaction.
The Challenge
Atomicwork needed to build a pipeline of enterprise customers across three distinct buyer types — CIOs, Directors and VPs of IT, and IT Administrators, Support and Managers. Each came with different priorities, from aligning IT strategy with business goals to managing high volumes of support requests. Reaching all three with the right positioning, in a young category, was the core challenge.
Key Challenges Identified
Our Strategy
We ran a build-then-scale program. The foundation phase was about infrastructure and discovery — standing up tracking and ABM/email infrastructure and experimenting across paid and ABM to lock the right ICP, positioning, and messaging. Once that was proven, we scaled a combined inbound and outbound engine: high-intent Google search, LinkedIn awareness and account-based campaigns to named accounts, and cold outbound to high-intent and website-visitor lists.
The GrowthSpree Approach
GrowthSpree built Atomicwork's full demand engine across paid and outbound. We set up the marketing and ABM infrastructure, then mapped ICP and messaging to three enterprise buyer tiers before scaling spend.
From there we ran high-intent Google search ads, LinkedIn awareness and account-based campaigns, and cold email outreach to curated high-intent and website-visitor lists across North America — investing $5–10K per month to drive both inbound SQLs and outbound qualified meetings.
How GrowthSpree Saved the Day
Google Ads
High-intent search captured buyers actively evaluating AI-powered service management. We focused on bottom-of-funnel keywords to put Atomicwork in front of enterprise IT teams at the moment they were comparing solutions.
LinkedIn Ads
LinkedIn carried awareness and account-based campaigns against named enterprise accounts and custom audiences — keeping Atomicwork visible to CIOs, IT leadership, and IT operations across the full buying committee.
Outbound & ABM
We built the email infrastructure and ran account-based outbound via email and LinkedIn against curated lists — high-intent prospects and website visitors across the US — proactively booking qualified meetings with enterprise buyers.
Our Plan of Action: Build, Then Scale
The program ran in two phases — first proving the engine, then scaling inbound and outbound together.
Foundation: Infrastructure & ICP Discovery
Stood up the full marketing and ABM/email infrastructure and experimented across paid and ABM to identify the right ICP — then mapped it to ideal positioning and messaging for three enterprise buyer tiers.
Scale: Multi-Channel Performance Engine
Scaled high-intent Google search and LinkedIn awareness and account-based campaigns to named accounts and custom audiences, investing $5–10K per month to drive a steady flow of inbound SQLs.
Outbound ABM at Scale
Executed account-based outbound via email and LinkedIn against curated high-intent and website-visitor lists across North America, proactively booking qualified meetings with enterprise IT buyers.
The Results: Enterprise Pipeline, Built
Generated
From Paid
From Outbound
A combined inbound and outbound engine delivered 54 qualified opportunities and $750K in enterprise pipeline across CIO, IT leadership, and IT operations buyers.
Performance Breakdown
A closer look at how the two engines contributed and how targeting converted into pipeline.
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