How GrowthSpree Booked DOOH Discovery Calls for AdOnMo with Brands & Agencies
A personalized, multi-channel outbound program across email and LinkedIn that reached 1,931 marketing buyers, earned a 14.71% MQL rate, and climbed toward a near-19% peak.
The Mission
AdOnMo is powering the next wave of high-impact advertising in India, shaping the urban advertising landscape through targeted DOOH — digital out-of-home — advertising. As India's largest digital screen network, it lets brands execute out-of-home campaigns with speed and flexibility.
The Challenge
The objective was to onboard and convert brands and marketing agencies — booking discovery calls so AdOnMo's team could demonstrate its digital screen network. That meant reaching a niche set of senior marketing decision-makers across several verticals, plus agencies, and converting cold contacts into booked calls efficiently.
Key Challenges Identified
Our Strategy
Build a personalized, multi-channel outbound engine to book discovery calls. We targeted marketing heads in the verticals where DOOH lands hardest, plus agencies, and reached them across email and LinkedIn — engineering deliverability so messages landed in the inbox, then testing relentlessly to lift MQL and SQL rates over the engagement.
The GrowthSpree Approach
GrowthSpree built AdOnMo's outbound engine to book discovery calls with brands and agencies. We targeted marketing heads in apparel, real estate, retail, and hospitality, plus marketing agencies, and ran personalized multi-channel cold outreach across email and LinkedIn.
To protect deliverability, we warmed the sending domain with Lemwarm, then executed Lemlist campaigns built for primary-inbox delivery, per-prospect personalization, A/B testing, and full tracking — steadily lifting MQL and SQL rates across the engagement.
How GrowthSpree Saved the Day
Targeting
We focused on marketing heads in apparel, real estate, retail, and hospitality brands — the verticals where DOOH performs best — as well as marketing agencies that buy media on behalf of many brands.
Multi-Channel Outreach
Personalized cold outreach ran across both email and LinkedIn, reaching senior marketing buyers in parallel and reinforcing the same tailored messaging across channels.
Deliverability & Process
We warmed the sending domain with Lemwarm, then ran Lemlist campaigns built for primary-inbox deliverability, per-prospect personalization, A/B testing of variations, and efficient tracking and reporting.
Our Plan of Action: Reach, Land, Book
Target the right marketing buyers, land in their inbox, and convert interest into booked discovery calls.
Target the Right Marketing Buyers
Focused on marketing heads across apparel, real estate, retail, and hospitality, plus marketing agencies — the audiences with the strongest fit for AdOnMo's DOOH network.
Engineer Deliverability
Warmed the sending domain with Lemwarm, then built personalized Lemlist campaigns for maximum primary-inbox deliverability, with A/B testing of variations and full performance tracking.
Optimize Toward Booked Calls
Ran multi-channel outreach across email and LinkedIn, continuously testing messaging to lift MQL and SQL rates and convert interest into booked discovery calls.
The Results: An MQL Rate That Climbed
Reached
Earned
Surfaced
Across 969 unique companies, a personalized outbound engine reached 1,931 prospects and earned 284 MQLs — a 14.71% MQL rate that peaked near 19% — surfacing 63 SQLs to book discovery calls.
Performance Breakdown
How engagement climbed over the engagement, and how reach converted into qualified, call-ready prospects.
Frequently Asked Questions
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