A copy-paste Claude prompt that pulls all contacts at a single high-intent account, classifies each by buying committee role, and maps which 6 stakeholder roles are engaged vs which are dark — with per-role activation tactics for the missing ones. Run on the top 5-10 accounts from your weekly scoring engine output. Convert account intent into committee-level pipeline.
A Director of Engineering downloads your whitepaper. Sales runs the discovery call. Three weeks later the deal is in the CFO's queue and he's never heard your brand. Two weeks after that, the CISO raises a security objection that your security one-pager would have answered. Six weeks in, the VP of Engineering — the actual decision-maker — gets pulled in cold, asks the obvious question, and the deal goes dark. The committee said no to something they never had a chance to say yes to.
This is the central failure mode of B2B SaaS pipeline in 2026: marketing reaches one person, sales tries to close the whole committee. The 6-10 stakeholders who decide together are mostly invisible to your funnel. You score the account high because the Director has clicked everything, but three of the six roles who actually have to approve the deal have never seen your brand.
This workflow zooms into a single account and surfaces the dark committee — which roles have engaged vs which haven't, with named contacts where available and inferred targeting parameters where they aren't. The output is a per-account playbook: who to add to a LinkedIn matched audience, what creative variant to show each missing role, which named contacts to trigger SDR outreach for. Run on your top 5-10 accounts from the weekly scoring output. Activate the dark committee before sales tries to close.
The gold variables — your brand, category, and the target account name — are the parts you edit. Pick an account from your top-scoring list where the committee is forming but hasn't fully reached you yet.
hubspot via the free Growthspree MCP. Optional: connect linkedin_ads for ad-viewer enrichment of dark roles. The base workflow runs on HubSpot alone — LinkedIn adds 15-20% accuracy for accounts where the committee is forming outside CRM visibility.Sample output for a hypothetical Acme Corp account currently at MQL stage. Real structure, illustrative names. The pattern below — 3 engaged, 3 dark — is the most common configuration in B2B SaaS pipeline.
Pulling Acme Corp contacts and mapping the committee now.
Acme Corp · 3 of 6 committee roles engaged. The dark committee includes Security, Finance, and Decision-maker — the three roles most likely to kill the deal late-stage. Highest-leverage activation: VP Engineering (decision-maker) is dark, has never seen your brand, and is the named approver on this deal based on HubSpot org chart inference.
Note on Jordan Lee. The VP of Engineering is in HubSpot — Tom Rivera (the engaged Eng Manager) reports to him. Jordan has zero engagement: no email opens, no site visits, no LinkedIn ad views in the 30-day window. He is named-but-dark, which is the highest-leverage activation pattern. SDR outreach can land directly because the relationship hierarchy is documented in CRM.
company:acme.com · job title contains "VP Engineering" · seniority "VP" · target ad delivery to Jordan Lee specificallycompany:acme.com · job function "Information Technology" + "Security" · seniority "Director" or above · job title contains "CISO", "Security", "Compliance"company:acme.com · job function "Finance" · seniority "VP" or "C-level" · job title contains "CFO", "Finance", "Controller"One run produces one account's committee map. Run it on the top 5-10 accounts from your weekly Account Intent Scoring output — the highest-leverage application of this workflow.
Head to growthspreeofficial.com/mcp. Authorize HubSpot through the OAuth flow. Optional: also authorize LinkedIn Ads for ad-viewer enrichment of dark roles. Read-only on both — the workflow only reads data, never writes.
Run this workflow on accounts that scored 75+ in your last Account Intent Scoring run, especially accounts where the committee is forming but you suspect dark roles. The highest-leverage targets are accounts at MQL or SAL stage with 2-3 engaged contacts — that's where the dark committee gap most often determines whether the deal advances or stalls.
Copy the prompt from section 02. Edit the gold variables — your brand, category, ICP, average ACV, and the target account name + domain + pipeline stage. The "why this account is high-intent" field matters most: it gives Claude the buying context to interpret which roles are most likely to be the dark committee for this specific deal.
The right cadence is 5-10 accounts per week, focused on top-scoring opportunities and active pipeline accounts. Save each map as a markdown file in the account's folder — week-over-week movement on this map is the best leading indicator of deal health. When a previously-dark role becomes engaged, the deal is committee-forming. When it stays dark for 30+ days, the deal is stalling.
Same 6-role taxonomy, different framing. Pick the one that matches what you're trying to decide for the account.
For deals stuck in late-stage Opportunity for 30+ days. Re-runs the committee map and surfaces which previously-engaged role has gone quiet. Often the dark stakeholder is a recently-added decision-maker whose objection isn't being addressed.
For pipeline reviews and quarterly board prep. Runs the committee map on all top-50 accounts in parallel and produces a portfolio-level view — what % of accounts have full committee engagement, what % are 3-of-6 engaged, what % are sub-2 engaged.
For accounts where the committee is forming but you don't yet have a clear internal advocate. Identifies the most likely champion based on engagement depth, role authority, and historical champion patterns at peer companies.
Install the free Growthspree MCP, connect HubSpot, and run the role map on your top 5-10 high-intent accounts. The 3-of-6 dark committee gap shaping each deal becomes visible in 15 minutes per account. Or have senior GrowthSpree operators run weekly committee mapping across your top accounts, build the LinkedIn matched audiences per role, and orchestrate SDR outreach to named-but-dark stakeholders.