A Claude prompt that audits your G2 listing across 5 dimensions — category positioning, comparison page surface, review velocity, profile completeness, and competitor differential — and produces a prioritized 30-60-90 day action memo. Track 02's third-party listing companion to vs-Comparison Gap Finder. Together they cover both shortlist surfaces buyers use to comparison-shop.
A B2B SaaS team's marketing leader believes they're winning the shortlist. They rank #1 on Google for "best [category]" listicles. Their vs-pages outrank competitors on comparison queries. Their organic shortlist position diagnostic looks healthy. Then they lose three deals in a quarter where the prospect cited G2 as the "where I started my research" surface — and they ranked 8th on G2's category page behind 7 competitors with more reviews, fresher reviews, and more comparison pages. The Google surface was won. The G2 surface was completely unmonitored.
The deeper problem is that G2 is a structurally different shortlist surface from the organic SERP. On Google, ranking is determined by content + backlinks + AEO patterns. On G2, ranking is determined by review volume + recency + sentiment + category placement + profile completeness. The two surfaces share a buyer mental model (B2B buyers comparison-shop) but have completely different mechanical inputs. A team that wins the SERP can be invisible on G2 — and vice versa. Most B2B SaaS teams optimize the SERP and treat G2 as "we have a listing, we ask happy customers for reviews occasionally, the rest takes care of itself."
This workflow runs the structural G2 audit. Claude pulls public data from your G2 listing and 3-5 competitor listings, scores 5 dimensions, surfaces the highest-leverage competitor differential, and produces a prioritized 30-60-90 day action memo. Run quarterly. Quick wins ship within 7-14 days (profile completeness elements). Review velocity improvements take 60-90 days to register in category rankings. Together with vs-Comparison Gap Finder, this gives Track 02 complete shortlist surface coverage — SERP + G2.
The gold variables — your G2 URL, primary category, and competitor list — are the parts you edit. Run quarterly with the same competitor set so the trend is comparable across cycles.
Sample output for a hypothetical mid-market B2B SaaS brand in the "Marketing Analytics" G2 category, 87 reviews, ranked 6th of 24 in primary category. The audit surfaces review velocity as the highest-leverage gap (competitors averaging 12 reviews/month vs this brand's 3.5/month).
Pulling public G2 data for your listing and the 3 competitors specified, then auditing all 5 dimensions in parallel.
Overall G2 health: WARNING. Primary category rank: 6 of 24 (target: top 5). Highest-leverage gap: review velocity — your 3.5/mo vs competitor median 12/mo. This single dimension is dragging category rank down 2-3 positions despite strong profile completeness and category positioning. Single highest-leverage move: structured review program targeting 10/mo for 90 days, which would lift primary category rank to position 3-4.
[Brand] vs [Competitor 1] and [Brand] vs [Competitor 2].The audit and action cycle is quarterly. Quick wins ship within 7-14 days; review velocity improvements take 60-90 days to register. The 30-60-90 day memo structure matches these timing realities.
Identify your G2 listing's primary category (the one that matches your ICP's buying motion) and 2-3 adjacent categories. Identify 3-5 competitors you most often appear with on category lists. Use the same competitor set every quarter so trend deltas are comparable. If the primary category is unclear, look at the categories where competitors with similar ICP cluster.
Edit the gold variables — your brand, G2 listing URL, primary category, adjacent categories, and ICP description. Paste the full G2 URLs for each competitor. Use full URLs not just slugs — the workflow needs to fetch each listing's structural data.
For 4 listings (your brand + 3 competitors), the workflow takes 7-10 minutes. Claude does 12-20 web fetches across G2 to pull category positioning, comparison page surface, review history, and profile elements. The output is the 5-dimension scorecard + 30-60-90 day memo — these are the two action artifacts.
Hand the memo to the right owners. 30-day actions typically owned by customer marketing (review push) + product marketing (profile completeness). 60-day actions require coordination with customer success (QBR review asks) + RevOps (in-app NPS triggers). 90-day actions may require structural decisions (category recategorization, comparison page strategy). Re-run the audit at the start of the next quarter.
Same 5-dimension framework, different scope. Pick the one that matches your category structure and review platform mix.
Some B2B SaaS categories have meaningful presence on multiple review platforms. Capterra + GetApp matter for SMB categories; AlternativeTo matters for product comparison-heavy categories. Multi-platform variant runs the same 5 dimensions across each platform and surfaces which platform has the largest competitor differential.
For brands who don't yet have a G2 listing or just created one. Skips review velocity scoring (no history exists yet) and focuses on 4 dimensions: category positioning strategy, comparison page targeting, profile completeness from launch, and competitor benchmarking. Output is a 90-day launch plan rather than an audit memo.
Beyond structural audit, this variant analyzes review content sentiment and surfaces buyer-language patterns: most-mentioned strengths, most-mentioned weaknesses, comparison phrases buyers use, and which features competitors are praised for. Output feeds positioning + content + product feedback simultaneously.
Buyers compare on both surfaces. Your team probably optimizes one. Run the audit quarterly. Ship the 30-day quick wins this week. Build the review velocity machinery over 60 days. Shift category positioning over 90 days. Or have senior GrowthSpree operators run the quarterly audit, generate the 30-60-90 memo, and coordinate cross-functional execution across customer marketing, product marketing, and content — the same operating motion run across 300+ B2B SaaS accounts.